About ‘Not Quite Average Joe’

The Not Quite Average Joe / Josie are the new icons. They are a reference to all the women and men who are thriving in areas beyond the typical workplace. They represent women and men who are starting businesses, traveling the world, and being charitable while finding the time and making the effort to pursue their dreams. It’s not easy stepping away from the norm and the comfort of having a 9 to 5 job. Many of us grew up thinking this was the best way to ensure success. Going to school, getting good grades, and staying out of trouble are supposed to equate to landing a good/successful job. Additionally, we were made to believe that if you are one of the fortunate few to get a government job and hold a security clearance, this was thought to be your VIP access and could get you through many doors of opportunity that others may not ever walk through.

Truth: Whether you possess a blue collar, corporate or government job – it comes with restrictions on how you get to live your life. The Not Quite Average push towards goals that will provide them with the convenience to live the life they truly want to live.

The Not Quite Average represent those who are defining entrepreneurship, world travel, while breaking away from the deceiving comfort and boundaries of the “traditional” and the politics that come with it.




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Mykonos, Greece


Myconian Resort – Mykonos, Greece